The Air Jordan 5 shoes took the world by storm in 1989. Tinker Hatfield once again designed this shoe. The Air Jordan 5 shoes featured many new design concepts. The Air Jordans 4 again featured the air sole heel for dded cushioning and a full length midsole. The Air Jordan Retro 4 was another masterpiece to the Jordan lineup. Nike continued the Air Jordan 4 commercials with Mars Blackmon (Spike Lee) and created the famous Can/Can’t TV commercial.